Heart-Centered Life Coaches:

"After learning Michelle's method, I now look forward to sales calls.

Nine out of 10 people hire me, and they are excited for our work together." - Rachael W.

Ready to Discover the Secret to Signing Your FIRST 5 COACHING Clients?

Here's the kicker: You don't need to invest in a website, meticulously define your niche, or develop a library of online modules (just yet).

Most coaches get this sales part backwards and they learn to market (website, social media, email marketing, hosting live events) BEFORE they learn how to create containers of support and sell their coaching.

We flip it and get you paid right away and working as a coach, not just because this is a smarter way to work financially but because all that other "stuff" will come easier (website, email, niche, podcast, live events) when you have experience and you're already making money as a coach.

A Marketing Course is all you need, Right? 😑

Just shell out thousands to a Marketing Guru, and you’ll be all set 🙄. Then, after months of working with that way-too-salesy Guru, you realize that their techniques feel icky and don’t match your coaching training or ICF code of ethics. You might even start doubting whether coaching is right for you because you’re “no good at sales.”

Say what?...

Introducing . . . The Unscripted Sales Course

Let me be real with you...

Coaches are great at sales. The skills that you learned to help a client take bold action in a coaching call will help you in sales too! In fact, all of your coaching competencies are used in a sales call. I'll show you how and when you learn this you'll do a face palm and wonder why they didn't teach you this in coach training!

Even if you’ve been chasing clients and shouting into the wind, I pinky-promise that you can sign nearly every person you get on the phone with. How? . . . with The Unscripted Sales Course that’s just for heart-centered ICF aligned Coaches.

Because you’re not selling cars or life insurance. You’re selling COACHING — and a better life for your clients. You need a different approach — and it isn’t mass-marketing on social media. 

Your Business. Built and Thriving.

This elite method — custom-tailored just for coaches — shows you how to be open-hearted on the phone and get downright-teary-eyed on sales calls . . . then onboard clients into your $1,500 or more program. (Some students have closed $20K coaching programs using these techniques.)

You can sell your coaching right away and then dive into the Bonus Biz Resources to keep the momentum going. From email marketing, creating your first "freebie" or opt-in, to managing Facebook groups and even setting up your first Facebook ad - we've got your covered! Did I mention you get sales cheat sheets too? Yes, ma'am! We provide the 5 Steps to Choice™ sales call framework, powerful sales question cheat-sheet and a step by step guide to overcoming objects, AKA "buying questions."

You'll love the aligned email templates to introduce your coaching to your network, fill your first individual or group program and newsletter ideas to keep up the energy up as your list grows!

Need a website? We support you with this too! We partners with ExpertSites, the very folks that build Russ Ruffino's site - to bring you the most cost effective and beautiful website up within weeks!

When you're in business the details of running a coaching business fall into place with ease and within weeks - not years.

After the Unscripted Sales Self-Study course, you’ll totally: . . .

  • Get EXCITED about sales calls (because you’re helping people, leading with value . . . and embodying your integrity).

  • Close better clients for larger fees — with confidence — and say “no” when it's not a fit.

  • Make a bigger impact and build a lifestyle business you can be proud of.

  • Bring in more money with fewer calls!

Hello Beautiful!

I'm a million dollar sales team leader turned coach, Michelle Rockwood

Founder, Unscripted Sales™

I help heart-centered coaches sell well — and sell more — with the methods I discovered as a million-dollar sales-team leader . . . withOUT the pushy sales tactics.

I’m proud to say my clients have delivered millions of dollars of coaching services with my help. All while feeling confident, in command, and in integrity with their ethics.

And you can sell more too! 

I’m here to lead you by the hand and personally show you the behind-the-scenes methods of million-dollar coaches in the Unscripted Sales™ Program.

"First 2-in-1 day ever! That’s a new symbolic milestone for me.

Thanks for all the training!"

- Sara C.

Lets do this...

Here is What You Get

The Unscripted Sales™ Self-Study gives you what your coaching program DIDN'T: real-world sales methods for finding clients and selling your coaching. Keep reading for all the deets 👇.

Are you ready to take the next step?

The details:

Module One

Setting the stage for a successful sale!

  • Eliminate no-shows

  • Prepare the client for the call

  • Set up your calendar and specific intake questions (I’m going to share with you what million-dollar teams do here - it’s so cool)

Module Two

How to take the money!

  • When a client says yes, don’t hesitate. You’ll feel confident, and your clients will feel secure in their decision to work with you!

  • Learn how to Activate the YES on the first call (this is a game-changer)

  • Support clients in paying-in-full without distracting from the YES

Module Three

5 Steps to Choice, a sales process overview

  • Grab a quick overview of the framework and understand how it came to be and why certain steps come before others in full support of the client.

  • Understand how to use the printable framework on your calls - step-by-step plus bonus cheat sheets galore.

Module Four

Let’s have some fun

  • The secret to not being salesy (so simple, so profound)

  • Learn how to go beyond pleasantries and build trust quickly.

Module Five

Dive deeper

  • Understand why the real choice a client is making has nothing to do with you.

  • Learn to be confident as you talk about money, investment, and struggle.

Module Six

Dream BIG

  • Help clients to dream BIG and far beyond the humdrum of day-to-day.

  • Learn how the framework helps to eliminate the money objection forever!

Module Seven

Opportunity knocks

  • Why “pitch” is a 4 letter word and the real secret to simple and powerful offers.

  • Understand that how you feel matters more than what you say (this is so transformational).

Module Eight


  • Support clients in coming to a choice and making a decision with love & support.

  • Fall in love with objections (AKA buying questions) and lovingly support as clients take the first step to transform their lives


Applying the 8 ICF Core Competencies to Your Sales Call

  • Learn exactly where, in the sales call, you should lean into a particular coaching competency.

  • Understand the similarities and differences between a sales call and a coaching call.

⭐️ BONUS - Business Resources

Sell Your Coaching & Create A Sustainable Business.

  • Once you sell to your first 5 clients it's time to create a sustainable and ease filled business.

  • Bonus Resources include: first "freebie" creation, email templates, sales cheat sheets, program agreements, membership sites, website support, creating your first Facebook ad, Facebook group management, liability insurance support.

And so much more. . .

Um, Yes!

"But does this program work if . . .”

Yes — the Unscripted Sales Method can get you tons of clients . . . even if:

  • -You have no experience in sales . . . and selling makes you feel “sleazy”

  • -You don’t know how to price or package your services (I’ll show you!)

  • -You did a five-figure marketing program that didn’t get the big results you wanted

  • -You have ZERO sales so far and no social media following

Guarantee? You Betcha

365 Day Money Back

Your success is risk-free! If you don’t bring in MORE money than you invested in this program, holler. I’ll promptly send back your payment — up to a full year later.


Get These Bonuses



I'll rush a copy of my book Joyful Selling: A Better Way to Yes For Heart-Centered Coaches to your door.

BEFORE you know it you'll love sales!

  • Dive into masculine vs. feminine sales and why a mix of both is ideal!

  • Understand how to price anchor and why that it's essential to a successful call.

  • Shift your mindset around money and get ready to receive in abundance!



Private Customized Coaching. You now have a million dollar coach in your pocket - quite literally!

INSTANT answers to all your burning questions via Voxer app!

  • Confused on how to price your offer? Just ask via the app!

  • Did you get a "maybe" and you're unsure of what to do next? No problem!. I'll respond promptly via the Voxer app.

  • Get objection help in real time and have a million-dollar sales coach in your pocket!

limited time only

Join Now

Immediate access to the 5 Step Sales process!

Coaching Support through Voxer

Lifetime access to the online program

heck yes!

...and much more

Celebrating a win! I just signed a new 6- month coaching client!

Jennifer Taylor

BodyMind Method Coach & Educator | Palm Coast, Florida

Michelle’s method of selling is so refreshing!

Jeanne Omlor

Business Profit & Strategist Coach | Cincinnati, Ohio

Now my client is stepping into a 3 month $2,450 program!

Laurel Goulden-James.

BodyMind Method Coach & Massage Therapist | Manitoba, Canada

But I have questions...

Frequently asked questions...

What is Voxer support and how does it work?

Voxer is a simple app that allows you to send text and voice memos. As soon as you join, we invite you to download the app (for free) and join our group chat. Here you’ll ask questions (i.e. what’s an activation fee? What calendar app is best? Why are recurring payments vital?) in real-time, and you’ll hear (or see) my responses. This feature allows us to customize your coaching while cutting through the noise of social media.

Do you offer a money-back guarantee?

Guarantee? You Betcha. 365 day money back guarantee! I’m so confident that you’ll make back your investment that I’m happily guaranteeing your payment to get you off the fence.

Your success is risk-free! If you don’t bring in MORE money than you invested in this program, holler. I’ll promptly send back your payment — up to a full 365 days later. This program will help you help you sell your coaching if you're a life coach, a wellness coach, business coach or any service provider.

limited time only

Join Us Now

Immediate access to the 5 step sales process!

Apply the 8 ICF Core Competencies to Your Sales Call

Private support through Voxer App

Lifetime access to the online program

...and much more

All of my clients go through [Michelle’s] sales training!

Michelle’s energy and expertise as a soulful sales coach has not only impacted my life and business for the better, but for all of my clients as well. All of my coaching clients go through her sales training because I’m 100% confident they are in the caring hands of an expert. I’m grateful to know her.

-Hannah Mongiat

Chicago, Illinois

Let's Recap!

Get this amazing offer before it goes away

Five Step Sales Process
Course Access (8 Modules)
Voxer Support (6 Months)
Paperback Book Mailed to Your Door!

Sales for Life ✅

Normally: $2,000

You Save over: $1,000

Special Price: $999 or 3 pay $333

Here's what's included:

Everything you need to sell your coaching for thousands and deliver your services with ease!

Normally: $2,000
You Save Over: $1,000

Special Price:

$999 or 3 pay $333

  • My Proven, Five Step Sales Process.

  • Course Access (8 Core Modules).

    ⭐️ Applying the 8 ICF Core Competencies to Your Sales Call.

  • Voxer Sales Coaching (6 Months)

  • Your sales bible, Joyful Selling rushed to your door!

  • Sales skills for life.

  • The ability to impact more lives & share your work with the world.

Join us today &

get a FREE copy of

Joyful Selling mailed to your door FREE!

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